Ken Grier - Creative Director at Dictador Rum

Ken Grier, the Creative Director at Dictador Rum, has 26 years of experience in the spirits industry. Throughout his career, he has run creative marketing campaigns for brands such as The Macallan, Highland Park, and Famous Grouse.

Ken is also the founder of De-Still Creative, providing expert advice to luxury spirits brands all over the world. His unique approach has helped create the strategy for a number of brands, helping them establish their positions as one of the top-shelf choices in the world of luxury spirits.

In his approach, Grier focuses on storytelling, showing the value of every brand through a captivating story of craftsmanship and heritage. He puts a strong emphasis on authenticity and finding a balance between innovation and tradition.

He feels excited about the secondary market for rare, collectable whiskies. Ken has seen ground-breaking partnerships such as Lalique’s collaboration with Macallan or Dictador, selling for a world record of 460,000 USD and 30,000 GBP, respectively.

Grier names Dictador rum among one of his top drinks of choice. Other than a glass of high-quality spirit, he also enjoys an energising golf match, an entertaining movie, and a stimulating book. He adores his two cocker spaniels and has a knack for travel photography.